Dark & Lovely Fade Resist Permanent Hair Color delivers rich, long-lasting colour with advanced fade resistance technology. Shade 391 Brown Cinnamon offers a warm, dimensional brown with subtle cinnamon undertones that enhance natural beauty. This permanent formula provides complete grey coverage and vibrant colour retention for up to 8 weeks. Enriched with conditioning agents, it nourishes hair while colouring, reducing breakage and maintaining softness. Ideal for those seeking professional results at home with a luxurious finish that resists fading from washing and sun exposure.